Our Philosophy

Heunadel is German for ‘the needle in the haystack’.

The needles are the opportunities, the haystack is your business.

All grocery retailers have opportunities, the challenge is to find and make the most of them.

Drawing on a wealth of international grocery retail experience, Heunadel Retail Advisory combines business and consumer understanding to:

  • Identify the opportunities
  • Improve the offer accordingly
  • Implement with maximum effectiveness and efficiency

After all, Heunadel is a far more efficient word than the expression ‘the needle in the haystack’.

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