Who we are

Ronny Gottschlich – CEO & Founder

Heunadel’s CEO, Ronny Gottschlich, has more than 20 years of retail experience running through his veins.

Having started on the shop-floor, he rose to the position of Lidl UK CEO before leaving to found this Advisory.

Having worked his way through the operations of one of the most successful retailers worldwide, he set about disrupting the British market and its incumbents. During the course of his tenure as CEO, he adapted Lidl’s offer to better suit the British shopper’s demands, whilst leaving the German engine silently purring in the background. In doing so, Lidl added billions in sales, more than doubled its market share and became the fastest growing grocer in Britain.

His eye for detail isn’t limited to discount grocery in Britain. He is working with some big Supermarkets including, Sainsbury’s and A101 in Turkey, as well as advising PE business in their due diligence processes and customers of major Swiss banks on current and future trends in worldwide grocery.

Twitter: @heunadel (https://twitter.com/heunadel)

LinkedIn: https://de.linkedin.com/in/ronnygottschlich

John Lowery – Senior Associate

With more than 30 years of marketing experience under his belt,
John Lowery is well versed in:

  • The commissioning, conducting and interpretation of consumer and employee market research
  • The translation of insights into marketing, brand and communications strategy
  • The execution of strategy be it in the form of in-store activation, mobile campaigns, TV commercials, packaging, PR and so on.
  • The evaluation of the effectiveness and efficiency of marketing interventions through the use of market research and econometric analysis.

He has worked with Lidl, Tesco, Sainsbury’s, HSBC, Lloyds Bank, BNP Paribas, General Motors, Honda, Volvo, Genius Foods, Fuller Smith and Turner, Chanel and many more.

LinkedIn: https://www.linkedin.com/in/john-lowery-b5654514/

Martin Bailie –Senior Associate

Martin has 20 years experience in digital marketing, ecommerce and digital business strategy.

When the web was young he created a FRM system for the arts and charity sectors. That led to becoming strategy director and co-founder of a multi-award winning digital agency Glue London, sold to Dentsu Aegis Plc in 2005. 

From there he led innovation, advertising and digital strategy for several Dentsu group companies for 7 years. This involved creating all forms of advertising, social media and digital produc tdevelopment (apps, service design, websitesetc) for major global clients. He also led the innovation process educationfor 30 agencies across the group, benchmarking their digital capabilities and consulting with their CEOs on process and talent development.

Following Dentsu he created the smart shopping assistant Tailored (www.tailored.to) which organised the wisdom of the web about products in order to instantly tailor the best product for each users personal needs. Tailored has raised $1m in funding and is developing advertising and data tools for major brands.

Currently he’s contracting with startups and consumer brands in advertising and technology along side Tailored. He’s also launching a new coffee based energy drink;  developing a regional coffee business into an international food and beverage consumer brand. 

LinkedIn: https://www.linkedin.com/in/martinbailie/

Gijs Heidstra – Senior Associate

International HR Executive with more than 18 years’ experience within the retail sector. Gijs Heidstra provides a demonstrable record of achievement by establishing and leveraging Human Resources in accordance with business strategy,  focusing on driving capability and organisational change requirements in order to maximise performance.

Gijs’s passion for retail started 18 years ago when he joined Lidl on their Graduate International Training Program in Germany. He quickly progressed through the ranks taking on a variety of operational senior positions, which ultimately laid the perfect foundation for his next career move.

Upon completion of his MCIPD Degree, Gijs was nominated to takeover the HR Directorposition at Lidl UK. For the next 10 years he  successfully managed all areas of the Employee Life Cycle, building core capability and change to ensure future growth and alignment with Company strategies.

Following a career with Lidl which spanned more than 16 years, Gijs decided to return to his homecountry the Netherlands to work as International HR Leader for the Dutch retailer HEMA, where he was responsible to establishing and leveraging HR Strategies within Europe.

LinkedIn: https://www.linkedin.com/in/gijsheidstra/

Thomas Ulbricht – Senior Associate

After attaining a Business Administration degree in 1996, Thomas joined LIDL as a district manager responsible for 10 branches in Dresden. One year on, Thomas opened multiple branches as a senior real-estate manager in Berlin before moving to the company’s headquarters in Neckarsulm. Here, he was first introduced to Ronny.

Thomas later founded the logistics department at the Neckarsulm headquarters where he optimised and streamlined the operations of all central warehouses across europe.
From 2001 onwards, Thomas was part of the international management team, and, in addition to international logistics, he was responsible for all new warehouse openings throughout Europe.
Between 2014 and his departure in 2018, Thomas was also in charge of energy purchasing, recycling, resource management and cost projects for the total Schwarz Group.

Thomas’ core competencies are:

  • Optimisation of logistical processes
  • Warehouse planning and optimisation tailored to future customer requirements
  • Key logistical figure systems for targeted performance control
  • Negotiations with transport service providers
  • Cost management
  • Recycling strategies and marketing of recyclables

In addition to his commitment to Heunadel, he is also a consultant for the Landmark Group in the UAE.

Hanna Francke - Executive Assistant

Hanna is currently studying economics, management, and philosophy at the Martin-Luther-University in Halle (Saale). In our company, she supports the team as a contact person for the organisation and is responsible for the preparation of documents for upcoming events.


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